Trains Running (August Wilson) Essay Example For Students

Trains Running (August Wilson) Essay Trains Running (August Wilson) P.565MemphisThe owner of the diner is waiting for his chance to go back south, and he knows that they got two trains running every day. WolfA numbers runner who sometimes uses the diner as his office. RisaThe diners waitress and cook. HollowayA regular who speaks out against the constant oppression of African Americans. We will write a custom essay on Trains Running (August Wilson) specifically for you for only $16.38 $13.9/page Order now SterlingJust released from jail, he needs to find a way to make a living. HamboneA man who stands up for what he believes he deserves. WestThe only wealthy man on stage owns the funeral home across the street. Two Trains Running, set in 1969, is August Wilsons most contemporary play to date. Like most of his plays, it unfolds in a single locationa diner in Pittsburgh. Memphis, the diners owner, is struggling to get a fair price from the city which is buying up the entire eighborhood for purposes of urban renewal. Memphis observation that the neighborhood has been emptied of its commercial and human activities gives an ironic and grim spin to urban renewal in particular and the progress of African Americans general. The play asks the question: In the midst of unemployment, death, and a white power structure allowing few alternative, where do you look for salvation. Do you turn to Christianity, as embodies in the wealthy but deceased Prophet Samuel, or do you return to an older African spirituality embodied by the impossibly aged Aunt Ester? Perhaps salvation lays with Malcolm X and the black power movement, or with Wolf and the numbers game of a white Mafia. A host of tragic figures inhabit the diner. Memphis struggle with the city is essential to his fate of returning south to get back the land cruel taken from his by white men. Sterlingjust out of prisonis stymied in his attempts to, by any means possible, support himself. Risa, the waitress, has scarred her legs in an attempt to escape the prison of physical beauty. Finally, perhaps a symbol of them all, is Hambone. Tens years ago he painted the grocers fence, but was paid a chicken when he felt he had earned a ham. Every day for ten years he has confronted the grocer, requesting and demanding his ham, until by now the only phrases he utters are I want my ham. and He gonna give me my ham. August Wilsons 1992 play Two Trains Running is, in effect, a kinder, gentler version of Spike Lees film Do the Right Thing. Both address racial tension between blacks and whites in the inner city and the violence that can accompany it, but in the play, these social ills are heard and not seen. The ca st of TheatreWorks current production creates a well-realized, if insular, environment that allows the audience to connect the characters. Wilson has created a compelling story line for each individual, and the fact that most of the stories have happy endings doesnt seem contrived. On the contrary, their successes are representative of African Americans who broke through the color line during the civil rights movement. Even a character like , the diner owner who treats his lone waitress, Risa , as a personal servant, redeems himself through his fight to get the city to pay him what he wants for his building, which is due to be demolished. Memphis plans to use the money to return to Mississippi and confront the white man who ran him off his land decades ago. Memphis story is at once heartrending and uplifting, as is Abdul-Rashids reading of it. Michael McFall plays the key role of Sterling, an ex-con whose anger at not being able to get a leg up in the world is tempered by a youthful exuberance. Its the latter quality that allows Sterling to woo Risa, a beautiful young woman who has scarred her legs to keep away men who want her for her body alone. Brembrys Risa is world-weary in the extreme; she communicates mostly through sighs and piercing glances at whoever is yanking her chain at the moment. Sterling and Risas love story is tender, but McFall is even better when his character befriends Hambone (Don C. Coles), a homeless man. Cheated out of a ham by a white butcher whose fence he painted, Hambone has spent the last nine years trying to collect his payment. His vocabulary has been reduced to a single sentenceI want my ham!and the scenes in which Sterling helps him increase it to include statements like Black is beautiful are extremely powerful. The pride that keeps Hambone in the struggle is the most telling glimpse Wilsons play offers into the shift from civil rights to Black Power. Philosophy

What you can learn from the 2017 Washington State teacher of the yearÂÂ

What you can learn from the 2017 Washington State teacher of the year   We all want our lives to be filled with purpose and to have a positive and lasting impact on the world around us. After all, having a life filled with meaning is a key component of a personally satisfying existence. This is not just a â€Å"nice to have† or something pleasant to daydream about when you’re going about your daily routine- according to a recent Psychology Today article, â€Å"the need for purpose is one the defining characteristics of human beings. Human beings crave purpose, and suffer serious psychological difficulties when we don’t have it.† The article goes on to declare that â€Å"†¦when we don’t have a sense of purpose in our lives†¦ it makes us more vulnerable to boredom,  anxiety, and depression.† Not a good recipe for happiness and success!Not only does having a sense of purpose, focus, and direction in life provide us with a baseline for happiness, it makes our lives less complicated and stressful and allow s us to get up each morning with an enhanced self-esteem and healthy focus and direction, empowering us to channel our mental and physical energies toward productive pursuits.Are you looking for guidance to find a sense of purpose in your life? All of us at one point or another have found ourselves at a point where we had to make decisions about the focus and direction we want our lives to take. When you’re at such a crossroads, it’s often a wise idea to look towards those who have blazed their own trail and found success, fulfillment, and a sense of purpose in their lives.One such intrepid trailblazer is Camille Jones, the 2017 Teacher of the Year in the state of Washington. Camille is a dedicated and focused professional who has dedicated her life to teaching students the core components of STEAM- science, technology, engineering, arts, and math. As of this writing, she works with children of varying ages and abilities at Pioneer Elementary in Quincy, a school with a pproximately 400 students in a small rural town in Central Washington.Camille found her path for success in life, and there’s a lot we can learn from her approach. Let’s take a closer look at the lessons this extraordinary teacher has provided us.Trust your instincts.Camille Jones defied conventional wisdom that a STEAM education is meant for older students and saw tremendous value and opportunity in introducing younger children to embrace science and technology at a young age. She trusted her instincts rather than following the crowd, and the students she has worked with have benefitted tremendously as a result. When you’re making decisions in your life, be sure to listen to your instincts.Preparing for the future.Camille recognized early on that students who are well-equipped at an early age with a multi-faceted education in science, technology, engineering, arts, and math are best positioned for future opportunities and success. If you’re searching for new opportunities in life, you’d be well-served to have a similarly nuanced and all-inclusive education.Discover your purpose.Camille saw a real problem in the world- students who were being ill-prepared for future competitiveness and success in the global job market. She recognized that dedicated and focused individuals were needed to address it and took on the challenge. This infused Camille with a sense of purpose and meaning that she has used to make a difference.Follow her lead- find a challenge to dedicate your life to and focus your time, energy, and efforts towards making a positive and lasting difference.Push yourself.Camille recognizes the importance of getting outside of your comfort zone and challenging yourself and others to reach their full potential. She does this every day with her students and says, â€Å"I’m looking for kids who would benefit from being pushed a little harder†¦ I see kids who are struggling to buy into the idea that they should try things that are hard. And kids who are succeeding become better advocates for challenging work. When you do something difficult and new, your brain grows. It changes your attitude and your perspective on the rest of your education.† Bottom line- don’t be afraid to push yourself to achieve new levels of success.Pay it forward.Camille knows that we are all working together towards a shared and common future, and empowering those around us benefits all of us. Jones has found great success in challenging and guiding young minds towards tackling the needs of the future, which will help create a brighter future. When trying to decide your life’s purpose and direction, don’t forget that making a positive and lasting impact on others is not only valuable and important, it’s also essential for our shared future.There you have it- strategies for finding your successful path in life from a real trailblazer. Use these strategies to find your purpose in lif e and achieve new levels of success and happiness. Good luck!

Celebrity Endorsements

Celebrity Endorsements In the Beauty sector industry, L’Oreal ranks on the top amongst the other brands, and has also undertaken many celebrity endorsements (Wang W.S, 2006). To comprehend the influence of celebrity endorsement on â€Å"L’Oreal Paris† a methodical study is required. This chapter has been divided into two sections, the first begins with a brief description about celebrity endorsements, in addition the previous and the current scenario of celebrity endorsements, whereas the second section talks about the brand L’Oreal, its performance in the industry, the celebrity endorsements it has undergone, furthermore any risks it has faced while endorsing and lastly how has it been influenced by celebrity endorsements   A key challenge that marketing agencies face today to get noticed in the highly competitive market is that of designing an â€Å"advertising execution†. There are many ways through which agencies can secure consumers, amongst them one form is celeb rity endorsement (Robert van Der Veen analysis of celebrity endorsement as an effective destination marketing tool, 2004).The concept of â€Å"celebrity endorsement† has been increasing over the decades and now is a widespread advertising strategy. Celebrity endorsement since ages has been used as an effective source of marketing to promote products and services. (Nathan Klaus, and Ainsworth Anthony Bailey, Celebrity endorsement: an examination of gender and consumer attitudes, American Journal of Business, 2008 vol.23 no.2). At present, one will find almost every advertisement involving a celebrity, these celebrities act as spokespersons so as to advertise and promote products, services and ideas. (Cited in Kambitsis et. al 2002, Rajakaski JJ, Simonsson R.2006). Now Celebrity endorsement is a well established form of advertising strategy, especially in the U.S where approximately twenty percent of all the television commercials present a celebrity or a famous person and in a ddition, approx ten percent of dollars spent on television advertising are consumed in celebrity endorsement. (Cited in advertising age Sherman 1985, Agrawal & Kamakura, 1995). The celebrities when are endorsed for a product they are expected to accomplish a number of objectives such as increasing the brand image, brand name, product creditability, and also the likability of the advertisement.(Brunett et all 1993 cited in Marin 1996). Firms use celebrity endorsement not just for increasing revenues but also its importance lies in the fact that how celebrity endorsement add value to company, brand and product.(Clinton Amos, Gary Holmes, David Strutton, Exploring the relationship between celebrity endorser effect and advertising effectiveness, International Journal of advertising , 27(2), 209-234, world advertising research center) Using celebrities for advertising helps the brand by acquiring better and more attention from the consumers, they add glamour to the product/brand and make it more credible, desirable and trustworthy. (Spielman, 1981 cited in Renton , 2006).According to Friedman and Friedman (1979) â€Å"a celebrity is an individual who is known by the public for his achievements in area other than that of the product class he is endorsing†. Famous people achieve a high degree of attention from the public and media. As a result of their celebrity status they create a positive image of the product they endorse. Murdoch argues that Belch and Belch has written   â€Å"Marketers recognize that people are more likely to be influenced by   a message coming from someone with whom they feel a sense of similarity, and that advertisers recognise the value of using spokes person who are admired: TV and movie stars, athletes, musicians, and other popular figure † (Murdoch, Creativity in advertising).There are a variety of reasons why a firm might go for celebrity endorsement some reasons may be the experiences that the celebrity faced in his l ife may be similar to the message to be conveyed in the advertisement and if you are a fan of the celebrity you might trust them..(Kulkarni and Gaulkar,   2007). Hence, Choosing a celebrity should be done with at most care and importance since it is more than a marketing strategy as it is a decision that has an impact on the prospect of the brand. Choice of celebrity should be on the basis of factors like appeal, popularity, etc.(Naveen Blazey and Shashi Kanth Ganti, Goa institute of management Goa, Impact of celebrity endorsement on overall brand)

Arrests vs. Stops (Response) Assignment Example | Topics and Well Written Essays - 250 words

Arrests vs. Stops (Response) - Assignment Example driving are more invasive because the driver would be denied his or her right to freedom of movement, taken to court, and fined, leaving their individual life more disrupted. The discussion draws several parallels from the findings of Fields and Emshwiller (2014) in relation to the more far-reaching effects of arrests. However, unlike the discussion, Fields and Emshwiller have backed up their findings with more reliable facts and figures relating to the expected education achievement and the economic status of the suspects or convicts at 25 years of age. For instance, according to Fields and Emshwiller (2014), 21% of individuals arrested by 23 will own a home; 15% of victims of arrests who are acquitted by courts will own a home; and 10% of victims of arrest and conviction will own a home at 25. The researchers provide accurate figures suggesting that arrests and subsequent conviction have lasting, negative effects on the victims. However, the research falls short of exploring other equally important contributing social factors affecting education, future employment and income among adolescents. These factors include; family income, race, ethnicity and parenting. Generally, better family income among people of color, effective parenting and white race are factors which are usually associated with better social and economic prospects of adolescents in adulthood. Fields, G., & Emshwiller, J.R., (2014). As Arrest Records Rise, Americans Find Consequences Can Last a Lifetime. Retrieved from

Summary Essay Example | Topics and Well Written Essays - 250 words - 21

Summary - Essay Example As ethics cannot be defined on the basis of feelings, science, cultural norms and laws it is difficult to identify the ethical standards. Experts have recommended five sources that are likely to help in developing the ethical standards. The first one is the Utilitarian approach in which ethical action is expected to produce ‘the least harm’ or ‘the most good’. In the second approach which is ‘the rights approach’, an action that respects and best protects the moral rights of all those who are involved, is the ethical. In the justice approach, all individuals are treated equally by an ethical action. The common good approach says that the ethical reasoning is based on the interlocking relationships that exist in the society. The fifth approach i.e. the virtue approach suggests that ethical actions should be consistent with specific ideal virtues which help the process of development of humanity. One may find it difficult to identify the ethical s tandards even after using all these approaches together (Markkula Center for Applied Ethics, Santa Clara University). Ethical decision making requires enough sensitivity to various ethical issues as well as a method that is already practiced for exploring different ethical aspects. A framework is developed for making ethical decisions. According to this framework, ethical decision can be made by following few steps. The first of these is to identify the ethical issue which is followed by the collection of facts regarding the issue. Once this is done, alternative actions are needed to be evaluated by asking few questions that would be based on the five approaches that are already discussed. Finally a decision can be made and tested. Based on its outcome, further modifications can be made to make it more ethical (Markkula Center for Applied Ethics, Santa Clara

Cognition, Memory and Perception Essay Example for Free

Cognition, Memory and Perception Essay Forgetting is the inability of a person to retrieve, recall or recognize information that was stored or still stored in long term memory. (McLeod, S. A. 2008). In terms of short term memory, forgetting is caused by interference between past and new information that most modern accounts that holding on to. In some older models, forgetting is explained using a process of passive deterioration of information. Comparing both accounts, interference seems to have a better explanation of forgetting. Secondly in terms of long term memory, forgetting occurs when one fails to remember and unable to reactivated the memory circuit of given information. In general, forgetting seems to happen in between short term and long term memory. It will occur when information is to be encoded or information is not linked to any memory circuit through interference. (â€Å"What is forgetting in psychology? †, 2008). However, nowadays, there are theories of forgetting in cognitive psychology that are still difficult to test by researches, because one may in fact not forget, but have trouble retrieving information from one’s memory storage. For examples, one forgets about an event such as attending a friend’s birthday party just because the individual were only remembering another event that is more important to him such as a wedding dinner. The examples of the theories of forgetting are encoding failure, decay theory, interference theory, retrieval failure, motivated forgetting and repression. The author of this paper will going to critically asses on the psychological theories on why people forget. According to Freud (1901), the father of the psychoanalytic school, believed that one will forget of what threatens them. For example, experiences that express in abusing, horrifying, hurtful, tense and ego-dissatisfying will pushed back to the unconscious. Based on the opinion of writer on this paper, it is not necessarily that one just forgets about what threatens them but also forgets the information that does not seem important to them. This scenario is similar to the theory of encoding failure whereas the particular information in short term memory that did not manage to encode in the long term memory and the information did not enter to the memory. Besides that, encoding failure also can be result of stress. Based on Yerkes-Dodson Law, too much stress results can cause performance to decline, sometimes sharply if cognitive or nervous breakdown is triggered. A downturn can also be caused by excessive attention to a task such that extra factors that are important get missed. Secondly, the decay theory, this theory suggests that memory traces in the brain will fade over time through lack of use and become inaccessible. Decay theory suggest that forgetting is a psychological process and it is an idea that when a memory has a physical or chemical trace of the experience in the brain when it is laid down. This traces will fade as time passes unless it is reinforced through repeated times of use. For example, when a person meets a new friend, the name of the friend is just like a trace to the brain. But when the person did not manage to meet up with that new friend for a few days, the name of the friend will slowly decay and might not recall it after. However, researchers have not shown that decay theory causes forgetting of something that is stored in the long term memory. In addition, based on the author’s opinion, memory such as driving skills, riding bicycle skills and swimming skills would not decay even though after a period of time, not every memory trace will fade over time. Some studies of the hippocampus have shown a pattern of rapid and then gradual decline of neutral pathways by Anderson (1995).Besides that, there are two types of the interference theory that is, proactive interference and retroactive interference. The definition of the proactive interference is when old information interferes with the new information that cause forgetting. Example of proactive interference theory is when a person who learned many formulas in additional mathematics for a year and learned new sets of formulas for modern mathematics for a month and the person will interfere with the knowledge of additional mathematics while doing modern mathematics. On the other hand, retroactive interference occurs when new information learned interfere with the old information that stored in the memory. Remembering the names of the new students by a lecturer is an example of retroactive interference where the new students name will nterfere with the names that were previously stored. However, researches pointed out that real life interference might not occur so readily. The retrieval failure theory was proposed by (Tulving amp; Thomson 1973). This theory is known as a cue dependent forgetting that explains forgetting as inability to retrieve material due to an absence of the right cues. In order that one person to retrieve information from the long-term memory, they must depend on the type of cue or prompt which they use and this theory explained that why sometimes that one who unable to remember the material that is certain in our memory. For example, a person cannot remember doing his homework until him or her saw the workbook on the table. This proves that the workbook provide the right retrieval cue. According to Freud (1901), the retrieval of the repressed memories is possible only under special circumstances using a few psychoanalytic techniques. On the other hand, there is a tip-of-the-tongue phenomenon (TOT) that could help one to retrieve forgotten memories. TOT is an example of how we intentionally search for cues that will prompt the retrieval of a specific memory. For example, a person that forgets their neighbor pet’s name and only remembers the dumbbell which hangs around the neck of the pet. By reading the word dumbbell, TOT assists the person to recall that the neighbor pet’s name was Dumble. Furthermore, the motivated forgetting is a case of retrieval failure referred to Freud, (1901). What it actually meant by motivated forgetting? According to Freud (1901), motivated forgetting is that we are motivated to forget the events or actions that is painful that cannot be solve in the memory by pushing it into the subconscious and actively repressing with it. In other words, these experiences are repressed in the unconscious and unable to retrieve when needed. Besides motivated forgetting causes oneself repression of memory, it is possible that one forgets is based on instructions of others and also known as the intentional forgetting or directed forgetting. Anderson, Baddeley and Eysenck (2009) stated that intentional forgetting also refers to forgetting which is initiated by a conscious goal to forget. McNally, Clancy, and Schacter (2001) also stated that loss of autobiographical memories, especially memories for unpleasant or disturbing events has used to explain the intentional forgetting. However, based on the author’s opinion, motivate forgetting on the memories of pain, unpleasant, and disturbing events are unhealthy to one’s body, physically and mentally. What if the capacity of the subconscious has a limit and it cannot continue to repress any more of the memory of negative events, it will causes an unwanted pressure and stress on the individual emotionally and lead to suicide if it reaches the limit. Last but not least, theory of repression, proposed by the psychologist Sigmund Freud. Freud (1901) stated that the unpleasant memories such as sexual abuse, bullying, torture or any traumatic experience which undergoes the psychological process which automatically and unconsciously prevents emotionally distressing memories from coming into our conscious awareness. In the event or experience in the present such as watching a video, hypnosis or hearing music may triggered the repressed memories back into conscious awareness. However, he stated that, repressed memories cannot deliberately bring back unless it was triggered. The memory researches pointed out that the retrieval memories come back into awareness through suggestion by the patient’s therapist in fact are false memories. In the nutshell, all the theories above that have discussed which are the encoding failure, decay theory, interference theory, retrieval failure, motivated forgetting and repression. Overview of this research, readers can determine that every theories of forgetting have relation between one another and it is all related to the short-term memory and long-term memory. If the short-term memory does not exist, there is no long-term memory. In the author’s point of view, some of the theories that have discussed above are too narrow in scope and did not manage to cover all the factors such as emotion of a person that will lead to forgetting. In the author’s opinion, every psychologist that is doing on the same research should investigate and plan the experiments together so that all the psychologists able to brainstorm on their findings and share their thoughts together in order to improve their theories. Besides that, I believe that, all the human being does not want to repress all those negatives events that had ever happened in their lives into their subconscious mind. This is because after repressing or suppressing those memories into the subconscious mind, it would not provide safety precautions in terms of physically and mentally to everyone. What if one day, one person those who suffer from sexual abuse and torture since childhood and triggered that memory back and do the same thing to others. This will lead to even more people suffers.

The Change of Wang Lungs Attitude Essay example -- essays research pa

Though Wang Lung has his had a concubine. He persists on keeping the land and did not want to sell it even though his family was starving. He has more bad points than his good points. Now I will explain why Wang Lung is a bad man. Money was a main factor in Wang Lung's attitude which changed completely many times because of his wealth. At the beginning of the story Wang Lung is a poor farmer who always thinks carefully about how he spends his money. As he was a poor farmer, Wang Lung was filled with fear when he first approaches the House of Hwang to collect O-Lan . On his second visit, Wang Lung is already prospering from his crops. This behavior is in contrast to the beginning of the plot, where he is reluctant to drink tea because it is expensive. When O-Lan asks Wang Lung if she should put tea leaves in his father's hot water, he would have liked to say, "`Certainly there must be tea leaves. Do you think we are beggars?'†. However, he does not want O-Lan to think that they are poor, so instead he makes an excuse, "`Tea? No no it makes my cough worse.'". These two incidents i...

Buddha’s Brain

[in the SPOTLIGHT] Richard J. Davidson and Antoine Lutz Buddha’s Brain: Neuroplasticity and Meditation I n a recent visit to the United States, the Dalai Lama gave a speech at the Society for Neuroscience’s annual meeting in Washington, D. C. Over the past several years, he has helped recruit Tibetan Buddhist monks for— and directly encouraged—research on the brain and meditation in the Waisman Laboratory for Brain Imaging and Behavior at the University of WisconsinMadison. The findings from studies in this unusual sample, as well as related research efforts, suggest that over the course of meditating for tens of thousands of hours, the long-term practitioners had actually altered the structure and function of their brains. In this article we discuss neuroplasticity, which encompasses such alterations, and the findings from these studies. Further, we comment on the associated signal processing (SP) challenges, the current status, and how SP can contribute to advancing these studies. WHAT IS NEUROPLASTICITY? The term neuroplasticity is used to describe the brain changes that occur in response to experience. There are many different mechanisms of neuroplasticity, ranging from the growth of new connections to the creation of new neurons. When the framework of neuroplasticity is applied to meditation, we suggest that the mental training of meditation is fundamentally no different than other forms of skill acquisition that can induce plastic changes in the brain [1], [2]. WHAT IS MEDITATION? The term meditation refers to a broad variety of practices, ranging from techDigital Object Identifier 10. 109/MSP. 2007. 910429 niques designed to promote relaxation to exercises, performed with a more farreaching goal such as a heightened sense of well-being. It is thus essential to be specific about the type of meditation practice under investigation. In [3], meditation was conceptualized as a family of complex emotional and attentional regulatory strategies developed for various ends, including the c ultivation of well-being Buddhist Vipassan? and Mah? mudr? , a a a and are also implicated in many popular secular interventions that draw on Buddhist practices. FINDINGS OF BRAIN CHANGES IN MEDITATION In what follows, we summarize the changes in the brain that occur during each of these styles of meditation practice. Such changes include alterations in patterns of brain function assessed with functional magnetic resonance imaging (fMRI), changes in the cortical evoked response to visual stimuli that reflect the impact of meditation on attention, and alterations in amplitude and synchrony of highfrequency oscillations that probably play an important role in connectivity among widespread circuitry in the brain. EXPERIMENTAL SETUP The experiments described below that measure hemodynamic changes with fMRI require a high-field-strength magnetic resonance imaging (MRI) scanner equipped with the appropriate pulse sequences to acquire data rapidly and with the necessary fiber optic stimulus delivery devices so that visual stimuli can be presented to the subject while he or she lays in the bore of the magnet. For the studies that measure brain electrical activity, a high-density recording system with between 64 and 256 electrodes on the scalp surface is used. FA MEDITATION A recent study [4] used fMRI to interrogate the neural correlates of FA (continued on page 172) THE TERM NEUROPLASTICITY IS USED TO DESCRIBE THE BRAIN CHANGES THAT OCCUR IN RESPONSE TO EXPERIENCE. and emotional balance. Here we focus on two common styles of meditation, i. e. , focused attention (FA) meditation and open monitoring (OM) meditation. FA meditation entails voluntarily focusing attention on a chosen object in a sustained fashion. OM meditation involves nonreactively monitoring the content of experience from moment to moment, primarily as a means to recognize the nature of emotional and cognitive patterns. OM meditation initially involves the use of FA training to calm the mind and reduce distractions, but as FA advances, the cultivation of the monitoring skill per se becomes the main focus of practice. The aim is to reach a state in which no explicit focus on a specific object is retained; instead, one remains only in the monitoring state, attentive moment by moment to anything that occurs in experience. These two common styles of meditation are often combined, whether in a single session or over the course of a practitioner’s training. These styles are found with some variation in several meditation systems, including the 1053-5888/08/$25. 00 ©2008IEEE IEEE SIGNAL PROCESSING MAGAZINE [176] SEPTEMBER 2007 [in the SPOTLIGHT] y=4 continued from page 176 % T2 Accuracy: Times2 Versus 1 50 40 30 20 10 0 ? 10 Novices Time1 Practitioners PZ P3b to T1 420-440 ms 0 10 1,000 F-Values ms Novices Practitioners r=? 0. 68, p=. 001 Amygdala 0. 2 0. 1 0 ? 0. 1 ? 0. 2 10 20 30 (a) V 20 ? 20 20 ? 20 20 ? 20 20 ? 20 20 ? 20 20 ? 20 (d) 40 50 r=? 0. 64 Time2 +5? V ? 5? V ? 200 Blink No-Blink T1 T2 ?5 ? 4 ? 3 ? 2 ? 1 0 1 2 3? V T1-Elicited P3b Amplitude: Time2 Versus 1 (c) (b) F3 Fc5 Cp5 F4 Fc6 Cp6 V2 500 300 100 0 Blocks 50 Resting State 100 Meditative State (e) 150 Time (s) % 100 45 0 Controls % 100 45 * * % 80 Practitioners * * * * * 40 0 Ongoing Initial Baseline Baseline (g) Meditation State * Controls Practitioners * * 0 * 1 2 3 4 5 6 7 8 9 10 (f) 1 2 3 4 5 6 7 8 [FIG1] Neuroimaging and neurodynamical correlates of FA and OM meditations. (a) Relationship between degree of meditation training (in years) and hemodynamic response in the amygdala (in blue) to distractor sounds during FA meditation in long-term Buddhist practitioners. Individual responses in the right amygdala are plotted (adapted from [4]). (b) The reduction in P3b amplitude (a brain-potential index of resource allocation) to the first of two target stimuli (T1 and T2) presented in a rapid stream of distracter stimuli after three months of intensive Vipassan? meditation [5]. (c) Generally, the greater the reduction in brain-resource allocation to T1 was a over time, the better able an individual became at accurately identifying T2 (adapted from [5] ). d)–(e) Example of high-amplitude gamma activity during a form of OM meditation, nonreferential compassion meditation, in long-term Buddhist practitioners [6]. (e) Time course of gamma (25–42 Hz) activity power over the electrodes displayed in (d) during four blocks computed in a 20-s sliding window every 2 s and then averaged over electrodes. (f) Intra-individual analysis of the ratio of gamma to slow oscillations (4–13 Hz) averaged across all electrodes during compassion medita tion. g) The significant interaction between group (practitioner, control) and state (initial baseline, ongoing baseline, and meditation state) for this ratio. meditation in experts and novices. The study compared FA meditation on an external visual point to a rest condition during which participants do not use meditation and are simply instructed to adopt a neutral baseline state. The meditation condition was associated with activation in multiple brain regions implicated in monitoring (dorsolateral prefrontal cortex), engaging attention (visual cortex), and attentional orienting (e. g. , the uperior frontal sulcus, the supplementary motor area, and the intraparietal sulcus). Although this meditation-related activation pattern was generally stronger for long-term practitioners compared to IEEE SIGNAL PROCESSING MAGAZINE [172] JANUARY 2008 novices, activity in many brain areas involved in FA meditation showed an inverted u-shaped curve for both classes of subjects. Whereas expert me ditators with an average of 19,000 practice hours showed stronger activation in these areas than the novices, expert meditators with an average of 44,000 practice hours showed less activation. This inverted u-shaped function resembles the learning curve associated with skill acquisition in other domains of expertise, such as language acquisition. The findings support the idea that, after extensive FA meditation training, minimal effort is necessary to sustain attentional focus. Expert meditators also showed less activation than novices in the amygdala during FA meditation in response to emotional sounds. Activation in this affective region correlated negatively with hours of practice in life, as shown in Figure 1(a). This finding may support the idea that advanced levels of concentration are associated with a significant decrease in emotionally reactive behaviors that are incompatible with stability of concentration. Collectively, these findings support the view that attention is a trainable skill that can be enhanced through the mental practice of FA meditation. OM MEDITATION Another study [5] recently examined the idea that OM meditation decreases elaborative stimulus processing in a longitudinal study using scalprecorded brain potentials and performance in an attentional blink task. The consequence of decreased elaborative stimulus processing is that the subject is able to better attend moment-to-moment to the stream of stimuli to which they are exposed and less likely to â€Å"get stuck† on any one stimulus. The attentional blink phenomenon illustrates that the information processing capacity of the brain is limited. More specifically, when two targets T1 and T2, embedded in a rapid stream of events, are presented in close temporal proximity, the second target is often not seen. This deficit is believed to result from competition between the two targets for limited attentional resources, i. e. , when many resources are devoted to T1 processing, too few may be available for subsequent T2 processing. The study in [5] found that three months of intensive training in Vipassan? meditation (a common style of a OM meditation) reduced brain-resource allocation to the first target, as reflected in a smaller T1-elicited P3b, a brainpotential index of resource allocation. This is illustrated in Figure 1(b), which shows the reduction in P3b amplitude. In this figure, the scalp-recorded brain potentials from electrode Pz, time-locked to T1 onset as a function of T2 accuracy [detected (no-blink) vesus not detected (blink)], time (before or after three months), and group (practitioners versus novices) are shown. The scalp map shows electrode sites where this three-way interaction was significant between 420 and 440 ms. The reduction in brain-resource allocation to T1 was associated with a smaller attentional blink to T2, as shown in Figure 1(c). As participants were not engaged in formal meditation during task performance, these results provide support for the idea that one long-term effect of OM meditation may be reduction in the propensity to â€Å"get stuck† on a target as reflected in less elaborate stimulus processing and the development of efficient mechanisms to engage and then disengage from target stimuli in response to task demands. Previous studies [6] of high-amplitude pattern of gamma synchrony in expert meditators during an emotional version of OM meditation support the idea that the state of OM may be best understood in terms of a succession of dynamic global states. Compared to a group of novices, the adept practitioners self-induced higher amplitude sustained electroencephalography (EEG) gamma-band oscillations and long-distance phase synchrony, in particular over lateral fronto-parietal electrodes, while meditating. Importantly, this pattern of gamma oscillations was also sig- nificantly more pronounced in the baseline state of the long-term practitioners compared with controls, suggesting a transformation in the default mode of the practitioners as shown in Figure 1(g). Although the precise mechanisms are not clear, such synchronizations of oscillatory neural discharges may play a crucial role in the constitution of transient networks that integrate distributed neural processes into highly ordered cognitive and affective functions. An example of high-amplitude gamma activity during a form of OM meditation, nonreferential compassion meditation, in long-term Buddhist practitioners [6] is shown in Figure 1(d) and (e). The intra-individual analysis of the ratio of gamma to slow oscillations (4–13 Hz) averaged across all electrodes during compassion meditation is illustrated in Figure 1(f). The abscissa represents the subject numbers, the ordinate represents the difference in the mean ratio between the initial state and meditative state, and the black and red stars indicate that this increase is greater than two and three times, respectively, the baseline standard deviation. The significant interaction between group (practitioner, control) and state (initial baseline, ongoing baseline, and meditation state) for this ratio is shown in Figure 1(g). The relative gamma increase during meditation was higher in the postmeditation session. In the initial baseline, the relative gamma was already higher for the practitioners than the controls and correlated with the length of the long-term practitioners’ meditation training through life (adapted from [6]). SP CHALLENGES While SP has a unique opportunity to contribute to this novel effort to chart the manner in which the brain may be transformed through the mental practice of meditation, there are several associated challenges. Among these challenges are the characterization of different signatures of brain function that distinguish among different meditation practices, IEEE SIGNAL PROCESSING MAGAZINE [173] JANUARY 2008 [in the SPOTLIGHT] continued the parsing of variance in brain activity that may be due to changes in peripheral physiology such as respiration, and the simultaneous measurement of electrical and hemodynamic signals to harness the best temporal and spatial resolution possible. IMPACT ON BRAINCOMPUTER INTERFACES One of the interesting implications of the research on meditation and brain function is that meditation might help to reduce â€Å"neural noise† and so enhance signal-to-noise ratios in certain types of tasks. In contexts where brain-computer interfaces are being developed that are based upon electrical recordings of brain function, training in meditation may facilitate more rapid learning. This idea warrants systematic evaluation in the future. FUTURE WORK Ongoing and future work focuses on a few distinct directions. One of the crucial areas requiring attention is the characterization of changes in connectivity among the various brain circuits that are engaged by these practices. The development of new methods to probe different aspects of connectivity (both structural and functional) will be extremely valuable in furthering this line of inquiry. The goal of such work is to better understand how different circuits are integrated during meditation to produce the behavioral and mental changes that are said to occur as a result of such practices, including the promotion of increased well-being. AUTHORS Richard J. Davidson ([email  protected] edu) is a director and Antoine Lutz ([email  protected] edu) is an associate scientist, both with the Waisman Laboratory for Brain Imaging and Behavior, University of Wisconsin-Madison. REFERENCES [1] A. Berger, O. Kofman, U. Livneh, and A. Henik, â€Å"Multidisciplinary perspectives on attention and the development of self-regulation,† Prog. Neurobiol. , vol. 82, no. 5, pp. 256–286, 2007. [2] R. A. Poldrack, â€Å"Neural systems for perceptual skill learning,† Behav. Cognit. Neurosc. Rev. , vol. 1, no. 1, pp. 76–83, 2002. [3] A. Lutz, J. P. Dunne, and R. J. Davidson, â€Å"Meditation and the neuroscience of consciousness: An introduction,† in The Cambridge Handbook of Consciousness, P. D. Zelazo and E. Thompson, Eds. Cambridge, U. K. : Cambridge Univ. Press, in press. [4] J. A. Brefczynski-Lewis, A. Lutz, H. S. Schaefer, D. B. Levinson, and R. J. Davidson, â€Å"Neural correlates of attentional expertise in long-term meditation practitioners,† Proc. Nat. Acad. Sci. , vol. 104, no. 7, pp. 11483–11488. [5] H. A. Slagter, A. Lutz, L. L. Greischar, A. D. Francis, S. Nieuwenhuis, J. M. Davis, and R. J. Davidson, â€Å"Mental training affects use of limited brain resources,† PLoS Biol. , vol. 5, no. 6, pp. e13800010008, 2007. [6] A. Lutz, L. Greischar, N. B. Rawlings, M. Ricard, and R. J. Davidson, â€Å"Long-term meditators self-induce high-amplitude synchrony during mental practice,† Proc. Nat. Acad. Sci. , vol. 101, no. 46, pp. 16369–16373, 2004. [SP] I N D I A N A U N I V E R S I T Y †¢ P U R D U E U N I V E R S I T Y †¢ F O R T WAY N E FOUNDING DIRECTOR OF THE CENTER OF EXCELLENCE IN WIRELESS COMMUNICATION RESEARCH Indiana University-Purdue University Fort Wayne (IPFW) Department of Engineering invites applications and nominations for the position of Founding Director of the Center of Excellence in Wireless Communication Research. Candidates must possess a recognized national reputation for research excellence in the field of wireless communication. Master’s degree required; possession of an earned doctorate in electrical engineering or its equivalent is highly desired. Preference will be given to candidates with a strong history of applied research, industry collaboration, and experience in Department of Defense-funded projects. The initial appointment will be for a period of three years with the option for subsequent renewal based upon performance. IPFW is a regional campus of both Indiana University and Purdue University and is the largest university in northeast Indiana. Serving more than 12,000 students and offering more than 180 degree options, IPFW is a comprehensive university with a strong tradition of service to and collaboration with the region. The Department of Engineering offers B. S. degrees in electrical, computer, civil, and mechanical engineering. The M. S. egree in engineering with concentrations in electrical, mechanical, computer, and systems engineering will be launched during the 2007-2008 school year. The department presently includes 16 full-time faculty members and has approximately 300 undergraduate students. The Founding Director of the Center of Excellence in Wireless Communication Research shall have the following responsibilities: †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ Establish the Center of Excellence in Wireless Communication Research, emphasizing the practical application of wireless technology for the needs of the regional defense industry. Expand collaboration with industry through sponsored research. Establish a wireless laboratory to support courses in wireless communication. Develop a series of undergraduate courses that would lead to an undergraduate certificate in wireless communication. Develop and teach courses for the Master of Science in Engineering (MSE) – electrical engineering concentration – that would lead to a graduate certificate in wireless communication. Develop and offer credit and non-credit professional development experiences for regional employees. Participate in IEEE 802. X standards development. Coordinate and host conferences on the application of wireless technology with an emphasis on defense applications and emerging commercial wireless technologies. This position offers a unique opportunity to build a Center of Excellence in Wireless Communication Research and to significantly expand industry-university collaborative research in the fields of wireless networks. IPFW offers a competitive salary and benefits package and an excellent work environment. Fort Wayne is the second largest city in Indiana and is located within several hours of Chicago, Columbus, Cincinnati, Detroit, and Indianapolis. It boasts affordable housing, a low cost of living and a safe environment in which to raise a family. The region is home to seven major defense contractors employing over 1,800 engineers working in the fields of wireless communication, sensor networks, C4, network-centric systems, and defense products. Applicants with extensive industrial rather than university career experience will be given serious consideration and are strongly encouraged to apply. Candidates demonstrating extensive contact networks within the business and governmental sectors will be preferred. To apply for this position, please visit our Web site at www. ipfw. obs. Applicants should submit a cover letter addressing wireless communication and DoD knowledge and experience, resume/vita, statement of research and teaching experience, and the names and contact information for at least three references. The committee will begin review of applications immediately and the search will remain open until the position is fi lled. For additional information regarding IPFW and the Department of Engineering please visit the Web sites at: www. engr. ipfw. edu and www. ipfw. edu. ,3): LV DQ (TXDO 2SSRUWXQLW(TXDO $FFHVV$IILUPDWLYH $FWLRQ (PSORHU IEEE SIGNAL PROCESSING MAGAZINE [174] JANUARY 2008

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INTERNATIONALIZATION OF SEE-FIRMS Final Group Report Table of content 1 1. 1 1. 2 1. 3 INTRODUCTION †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 1 Background Description †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 1 Research Purpose †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Structure of the Report†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2 2 2. 1 2. 2 RESEARCH METHODOLOGY†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2 Data Collection †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2 Data Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 3. 1 3. 2 3. 3 CASE STUDY †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 6 Company Description (www. plantaze. com) †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 6 Internationalization Process†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 7 Internationalization Motives †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 4. 1 4. 2 ANALYSIS AND INTERPRETATION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 11 Theoretical Background †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 11 Application of the Uppsala Model †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 13 5 5. 1 5. 2 IMPLICATIONS AND LIMITATIONS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 Implications of the Study †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 14 Limitations of the Study †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 15 6 7 8 CONCLUSION AND FUTURE RESEARCH †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 15 REFERENCES †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 7 APPENDIX †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 19 1 Introduction In this chapter the background of the case study will be presented, as well as the purpose of the study will be stated, before an overview of the structure of this report is given. 1. 1 Background Description Today, many companies take the step to establish themselves abroad. The motives for internationalization are many. Perhaps the home market is saturated, presence in a certain country grants access to strategic resources or there are cluster effects to be explored in a specific region.The decision makers of the companies that are becoming international have different experience, are in different situations and consider different motives before taking the step into the international market. (Masum/Fernandez 2008, 2) For the past few decades researchers have been debating over existing theories and developing new theories of international business to explain why and how companies internationalize. Internationalization theories are explaining different internationalization processes, which are taking place when companies expand across national borders.Ranges of internationalization have been discussed in various investigations with the conclusion that the majority of these frameworks fail to explain internationalization behavior of various companies, however, this doesn’t mean that they are not usefu l at all. (Pett 2008, 1) It is inappropriate to approach the internationalization process without formulating a strategy. Without a proper strategy the firm is about to fail in their internationalization. Formulating a strategy also involves deciding hen, how and which markets to enter. There are several market entry modes a firm can choose from, such as exporting, contractual relationships (licensing, franchising), as well as equity or ownership-based international business activities like FDI or collaborative ventures. (Masum/Fernandez 2008, 2) 1. 2 Research Purpose The purpose of this study is to gain a better understanding of the internationalization process of a SEE company, particularly the usefulness of the main theory: the Uppsala Model. 1 1. 3 Structure of the ReportThe report is divided into six major parts: Introduction, Research Methodology, Case Study, Analysis and Interpretation, Implications and Limitations, and our Findings and Conclusion. The introduction part conta ins the background description of the general topic and the research purpose. Followed by the Research Methodology part, where the research method, data collection and data analysis is described. Then the chosen company is presented in particular and their internationalization process and their motives for internationalization are discussed.In the Analysis and Interpretation chapter the theoretical background and to which extend the company followed the theory is presented, along with a broad discussion of the gathered empirical data. There are also some implications and limitations mentioned in the next chapter. In the conclusion there is a brief presentation of the findings as well as possible further research on the topic. 2 2. 1 Research Methodology Data Collection The data collected and used in this analysis has been mainly collected from websites and online databases. This means that the method applied was Desk Research.As depicted by name Desk Research is the research techniq ue that is mainly acquired by sitting at a desk. It involves collecting data from existing resources and, compared to Field Research, is the cheapest and quickest option. Nevertheless, there is always the problem of the validity, objectivity and credibility of the data found. There are basically two types of desk research: Internal Desk Research and External Desk Research. Whereas the former is being used only in corporations or companies that possess an internal database, the latter can be done by anyone.External Desk Research is the actual method that was used when gathering information about the company, about the market and about other countries. 2. 2 Data Analysis First of all, it has been decided to go with the company Plantaze. Afterwards, a huge amount of data about the company’s history, strategy and current situation has been gath2 ered directly from their official website, plantaze. com. Moreover, detailed information about their products and production process has been found here.Additional financial and statistical information was found on the website of the Montenegro Stock Exchange (MNSE), montenegrobreza. com, where the company is listed and traded. Normally, looking and searching for data in online databases is very expensive. Fortunately, there has been access to the WU network, where many online databases are available for the research. ‘Amadeus’, ‘Factiva’ and others have given supplementary data about the company’s foreign subsidiaries for example that were not that clear in the places looked before.Actually, the main difficulty was finding data about the company’s operations abroad. For that reason it was necessary to get in contact with the Plantaze company in order to get more accurate data on their internationalization process. The people were kind enough and shared some very important facts and dates that completed the information pool that was needed. In order to work on the Excel sheets , economic, political and geographical data on the countries in which the Plantaze company is directly or indirectly doing business were needed.For this, the official websites of the specific countries governments and other websites of some important international organization like the World Bank or the CIA World Factbook were used. Before starting to write about the company’s past, present and future situation in the company description, articles from the press about the company and its operations were read. Also a look at various customer reports and trade association reviews about the company were necessary, so that an objective and closer insight to the true image of the analyzed company could be provided.Psychic Distance Psychic distance is defined as factors such as differences in language, culture, political systems, etc. , which disturb the flow of information between the firm and the market. Psychic distance chain refers to economic, geographical and cultural distanc e. (Johanson/Wiedersheim-Paul 1975, 308). Hofstede’s model of cultural dimensions from 1970s as one of the first theories that could be used to explain observed differences between cultures, has become an internationally recognized standard and major resource in cross-cultural studies. The original theory identified four cultural dimensions for distinguishing cultures: †¢ Power distance dimension (PD) focuses on the degree of inequality between people with and without power in society; †¢ Individualism dimension (IDV) refers to strength of interpersonal connections and share of responsibility among people; †¢ Uncertainty Avoidance Index (UAI) measures degree of tolerance towards uncertainty and unknown situations and †¢ Masculinity (MAS) referring to gender differentiations and inequity in society.After some more researches Hofstede added a fifth dimension – long-term orientation (LTO) which relates to how much society values long-term devotion to t raditional values; and in the 2010 a sixth dimension – Indulgence versus restraint defining the attitude of society towards gratification of basic and natural human needs related enjoying life and having fun. (mindtools. com 2012) The following factors were used for this case study: The geographical distance is an important factor to calculate transportation cost from the production facility in Montenegro to the sales markets abroad.The figure was calculated by measuring the air line distance from Podgorica (Montenegrin capital) to the capital of the reference country. It is the most important figure for Plantaze as it is a mainly exporting company. So this factor was overweighed against all the other chosen factors. The cultural distance consists of the above-mentioned dimensions, power distance, uncertainty avoidance, individualism, and masculinity. Regarding to Hofstede the differences of the dimension of country A and the reference country, i. e. Montenegro, are calculate d in a first step.This difference has to be squared and divided by the variance of the whole spectrum of countries. Cultural distance in exporting is important because of the sheer nature of the product. Drinking wine is something that is embed in the national culture, thus making the cultural distance a factor that needs to be taken into consideration. Furthermore for marketing and communication reasons the cultural distance between two countries can make a company change the strategy. 4 It was calculated by using the Kogut and Singh-Formula:When calculating the internationalization process of the company regarding only the subsidiaries and the joint venture the cultural distance variable gains importance. Because entering a market in this way, by greenfield investment, a company has to think and act on a long-term level. The country’s culture can be decisive in whether the own company will be successful or not. The â€Å"wine† distance measures the wine consumption p er capita of a nation compared to Montenegro. This figure is relevant because it would make no sense for a wine producing company to enter a market that scores low.As already mentioned wine consumption is something that is highly linked to the nation’s culture and their drinking habits. That is why this is a relevant figure. To calculate the wine distance, the same formula as above has been used. The economic distance was not taken into account because of the fact, that it is not relevant for this type of industry. To calculate the psychic distance the above mentioned factors have been standardized to numbers between 0 and 1, while 0 stands for Montenegro respectively a country with the same figures than Montenegro and 1 for the country with the highest distance to the reference country.The factors have been weighted according to their importance. In the exporting internationalization process the geographical distance has been weighted with 60%, the cultural and the â€Å"wi ne† distance were weighted with 20% each. In the subsidiary and joint venture internationalization process the geographical distance has also been weighted with 60%, the cultural distance with 40% and the wine distance was not taken into consideration. 5 3 3. 1 Case Study Company Description (www. plantaze. com) ‘13jul-Plantaze’ is a wine-producing company from Montenegro.Its history takes us back more than 100 years, more specifically to 1907 when the Montenegrin wine ‘Vranac’ won its first prize in London. It was but more than 50 years later, when the government of Montenegro decided to invest in the development of agriculture, that the led to the creation of the company Plantaze as we know it today. Between 1964 and 1974, Plantaze expanded the vineyard to 377 ha and the wine cellar capacity to 26. 000 hl. In the 1977-1982 period, the company realized one of its most important projects.Transforming the arid and rocky soil of the ‘Cemovsko†™ field into one of the largest green oasis of the Balkan area is not something to be overlooked. 62 million U. S. dollars cost the creation of the largest vineyard in Europe at that time, covering 2000 ha of orchards and vineyards. The geographical position makes this place so unique. Located at about 30 km from the Adriatic See, on the river Bojana, the ‘Cemovsko’ field has a microclimate of its own, suitable for quality grape production.In 1979 the main processing plant was built near the vineyard. ‘Agrougostitelj’, ‘Agrokom’, ‘Agroekonomski institut’, ‘Uvoz-izvoz’ and ‘Ribnjaci’ merged with Plantaze in 1998. 2005 was the year in which the company established a joint venture with their Italian partners and added the first sparkling wine ‘Val’ to the product range. During the years, they successfully obtained international certificates of quality such as the ISO 9001:2000; HACCAP or the IS O 14000. In 2007, Plantaze invested 2 million euros in the remarkable wine cellar ‘Sipcanik’.Located at 30 meters below the soil, covering about 7000 m2, this completely natural area has the perfect climatic and technological conditions to age over 2 million liters of wine in wooden barrels, oak barriques and bottles. In the last 10 years exports have risen by 530% to 4 million bottles in 2008. The company exports to over 30 countries situated all over the world, from the U. S. A to Canada, to the E. U. countries, Russia, China and Australia. Today, Plantaze still owns and manages Europe’s biggest vineyard at ‘Cemovsko’ field, which stands on 2310 ha and contains three wine cellars with a capacity of 310. 00 hl. They recently announced that the investments made in the period 2003-2009 were over 40 million euros. With an annual production of 22 6 million kilos per year, Plantaze is the biggest producer of wine and table grapes in Montenegro. A quick l ook at their company’s official website will be enough to understand that this company has something special about it. Their mission statement is to produce worldclass quality products with which they can satisfy their loyal customers and gain new ones.It must be added that the company is not just producing and selling wine and grapes. An 85ha peach plantation that averages an annual production of 1. 200 tons is one of their most prized possessions. As of 1957, Plantaze produces and sells about 100 tons of Californian trout. The ‘Mareza’ fish pond covers 6. 000 m2 and is exclusively fed by fresh spring water. The grapevines used are not being bought; they are being grown on a nursery of rootstocks that spreads over 40 ha. Two restaurants complete their portfolio. Mareza’, a restaurant with a capacity of over 400 seats, located 5 km outside of Podgorica and ‘Jezero’, with a capacity of over 300 guests, located along the main road between Podgor ica and Petrovac, on the shore of the beautiful and relaxing Skadar Lake appear in every touristic guide of Montenegro. Coming back to the wine business, we can see that Plantaze offers a great variety of wines. 11 types of red wine and 6 types of white wine are currently in their catalogue. Furthermore, we can find a special rose wine made from red grapes applied in the white wines production. Three types of brandy complete the offer.The Plantaze company is probably one of the most successful brands and businesses in Montenegro. Their incredible attitude towards the environment and their fine attention to detail stands before every product they make. The Plantaze company must be a proud flag-bearer and ambassador of Montenegro because they managed to achieve something that many firms only dream of, and that is to produce traditional goods from your local country and culture at the highest quality possible. For this reason and others, the company Plantaze has been chosen to be analy zed and presented. 3. 2 Internationalization ProcessBecause the company has a history of over 40 years, in which it sold goods on an international level, the need for splitting up the process into more than one period was created. Therefore, the internationalization process was divided into four different phases. 7 These phases are not equal. For example, the first period is twenty years long, whereas the second one is fifteen years long. The reason for this is that the first two periods were slower from the internationalization point of view than the last two. So, in the first period that is between 1964 and 1984, they started selling their products on the Yugoslavian market and in Albania.The argumentation for the fact that Yugoslavia has been added to the internationalization process is actually very easy to follow. Because for the company at stake the cultural distance is of great importance, it was clear that Yugoslavia had to appear on the graph. Although from a political and technical point of view, there was only one single country and one single market, taking the cultural differences into consideration, the situation changes dramatically. The seven entities that are now seven different countries have their own traditions, habits and culture.Therefore, selling products all over the ex-Yugoslavian territory makes the process an international one. Furthermore, if the Uppsala Model is the center point of this presentation, gaining knowledge about different cultures and using it into new markets, like Plantaze did, just proves out argumentation. In the second phase, from 1985 and 2000, numerous other markets were penetrated. Of course, after 1991 and the fall of ex-Yugoslavia, the products sold into these new established countries could officially be called exports. The company entered some Central European countries like the Czech Republic, Slovakia, Poland and Hungary.In the east, Bulgaria was chosen to start exporting to. The first countries from the E uropean Union in 8 which the firm started internationalizing were Italy, France and the U. K. , in which they established a wholly-owned sales subsidiary in London. Russia was the first distant market they choose. In the third period, or between 2001 and 2004, the focus remained on Central and Western Europe. Germany, Austria, the Netherlands, Belgium and Sweden were the next markets they entered. The third period also meant a development of the internationalization process.Some very distant markets such as China and the United States were submitted to the process. The fourth and final phase takes place from 2005 until the present day, in 2012. Norway and Switzerland are the newest addition from the European continent, while Canada and Australia are another two distant markets to which the company started exporting. 3. 3 Internationalization Motives To figure out the motives for the internationalization of Plantaze a quick look at Dunning’s different categories of motives is necessary. Strategic Asset Seeking Resource Seeking Efficiency Seeking Motives for Internationalization Network SeekingMarket Seeking 9 Dunning (2000) explains how market and resource seeking motives have been the two most recognized categories of motives before. These two categories still correspond to most first time internationalization by firms. Overall, efficiency seeking and strategic asset seeking motives increase in significance and are more common as motives for companies already engaged in multinational activity. He also shows that closer relations with customers and durable relations with suppliers were important motives. Furthermore, he suggests that internationalization was more driven by opportunities rather than threats. Hansson/Hedin 2007, 5) Market Seekers: Companies that invest in a particular country or region with the intention to supply goods and services are called market seekers. This category of motives focuses on demand aspects. (Hansson/Hedin 2007, 6) Plant aze’s home market is limited as Montenegro is a small country and so it brings the firm not enough revenues. This fact and also to diversify the customer base of Plantaze to reduce the dependence on the home market are reasons why they decided to go abroad. Resource Seekers: According to Dunning (1993) resource seeking means to invest abroad in order to obtain resources.This could be resources that can be acquired at a lower comparative cost, or simply does not exist at all in the home country. (Hansson/Hedin 2007, 7) Plantaze is not seen as a resource seeking company, as the conditions for producing in Montenegro are unique. Sometimes skills and capabilities are resources that can be used through collaboration with a business partner. Efficiency Seekers: The purpose is to rationalize structures of established investments in order to gain from common governance. Often those benefits come from economies of scale, but also risk diversification.Therefore, efficiency seeking is s een as gaining from the differences of factor 10 endowments, cultures, institutional arrangements, and economic systems etc. (Hansson/Hedin 2007, 7) Economies of scale and scope as well as the increase of sales and profits are issues that an efficiency seeker often focuses on, and so does Plantaze. Another motive for the company to internationalize is that Plantaze might be able to lower the tax burden. Strategic Resource Seekers: Strategic resources are for example patents, knowledge, the skills of employees, and strategic supplies necessary for developing comparative advantages.By focusing on developing strategic resources the company supports its long term strategic objectives. (Hansson/Hedin 2007, 8) Plantaze’s aim is it to create brand awareness in foreign countries and to transmit the positive image of Montenegro by producing a traditional product from the home country and selling it to other countries. Network Seekers: The network orientation reflects to what extent co mpanies participate in alliances, cooperative ventures and other forms of similar social connections. Networks outside the organization can be very important for the companies.Companies intend to nurse, develop and expand their existing networks. (Hansson/Hedin 2007, 9) Developing useful foreign relationships is an important factor for Plantaze. Their partner have knowledge of the local markets and the necessary skills. 4 4. 1 Analysis and Interpretation Theoretical Background The Uppsala Internationalization Model The Uppsala Internationalization model is a model of a firm's choice of market and form of entry when going abroad. It was developed by a number of Swedish researchers, Johanson, Wiedersheim-Paul and Vahlne (1975, 1977). The model was named after the business 11 chool of the Swedish city and based on the process of internationalization of four Swedish manufacturing companies with operations in more than 20 countries. The model assumes that internationalization is a progre ssive process made of several successive stages. The main aspects of internationalization are market knowledge and level of commitment in a particular host country. The major obstacle to international operations is the lack of knowledge about foreign markets and operations, which can be overtaken gradually by actively engaging in such foreign environments (Forsgren, Hogstrom, 2004; Lakomaa, 2009).The Swedish researchers noticed that observed companies had begun to operate abroad in nearby markets and then slowly penetrated markets far away. They entered new markets through export, and after several years of exports the company could establish wholly owned or majority-owned operations. Thus, the process of progressive internationalization is built on four stages that are: sporadic export, export via independent representatives, foreign sales subsidiaries and production and manufacturing units in foreign markets. Source: Forgren and Johanson 1975, 16 12The figure shows that additional market commitment will be made in small steps, both in the market commitment and geographical dimension. The geographical dimension means that firms enter new markets with successively greater psychic distance, defined in terms of factors like language differences, culture and political system, etc. Therefore, companies internationalize by going to those markets they can most easily understand and where the perceived market uncertainty is low. Criticism of the Uppsala Model There were several critics referring to the Uppsala model.Some of them are that the model is too deterministic (Reid, 1983; Turnbull, 1987) or that the model doses not take into account interdependencies between different country markets (Johanson and Mattson, 1986). Studies have shown that the model is not valid for service industries, situations of highly internationalized companies and industries and that the whole internationalization process has speeded up. Firms also tend to enter ‘distant' markets i n terms of psychic distance at an early stage (leap-frogging tendency), because the world has become much more homogenous and that has lead to that psychic distance has decreased. . 2 Application of the Uppsala Model Only by simply looking at the internationalization process that the Plantaze company followed over the years, it is easy to conclude that the firm followed more or less the theory that the Uppsala Model describes. In the beginning, for example, when the firm started selling their products only on the ex-Yugoslavian territory and Albania without having the need of going to distant markets is clearly the kind of behavior that a newly founded enterprise would have in the Uppsala Model.After learning from this experience (because in from the companies point of view, since culture plays an important factor, it learned a great deal from selling on the whole territory of Yugoslavia, where seven different entities and cultures were mashed together under one flag) they could sta rt and wonder off to other countries and cultures. In the second phase of their internationalization process, countries from Eastern Europe were chosen and some small steps to the Western part of Europe were also made. The first important milestone in the company’s history is the opening of their first sales-subsidiary in the United Kingdom.It is called Monteadria and it is located in 13 London. This particular step can be noted as the exception from the rule since the firm ventured off to a distant market directly by establishing a sales-subsidiary and not starting by exporting and then gradually develop. Nevertheless, it is quite difficult for a company that is active on the market to truly and without exceptions follow the Uppsala Model since it does not take into account other important factors such as market attractiveness, market size and others.The globalization and internationalization effect can be seen in every market and in every country. Because of that, because o f the massive inflow of information and data available in a blink of an eye, companies show leapfrogging tendencies and go to more distant markets earlier. The overall psychic distance between countries has decreased. Plantaze took full advantage of the fast moving business world in which they operate. The company grew rapidly and intensified export activities worldwide. As a result, their export figure has increased by more than 550% since 2003. 5. 1 Implications and Limitations Implications of the Study The main implication of the study would surely represent if whether or not managers that handle the company use the Uppsala Model when entering the internationalization process. Just by looking at the export path explained in the Excel sheet above, it is easy to conclude that the firm applied the model. Of course, the fact that the managers specifically used the Uppsala Model or that the pattern used just randomly fits, is something that needs to be analyzed more in detail.In contr ast, when it comes to the path chosen by the company for entering new markets and countries via wholly-owned or partially-owned subsidiaries or joint-venture, the situation changes. The path chosen is not similar to the Uppsala Model. One argument would be that they chose to enter the British market with a subsidiary in London before opening one in Belgrade or Sarajevo. The logical step, according to the Uppsala Model would be to start with establishment of subsidiaries in neighboring countries and afterwards spread out to other, more foreign countries. 14 5. 2 Limitations of the StudyThe main limitation of this study would be that it revolves around the Uppsala Model and thus making its criticism point, the major liability of the study. The model is old and was not updated to the current economic situation. For example, in today’s business world, companies have the tendency to leapfrog some entry modes and to go directly to more physically distant markets. The world today ha s become more homogenous because of the globalization process that has been going on in the last decades and the psychic distance has also decreased. The company described and used in the study, Plantaze, is not the perfect fit to the Uppsala Model.The point that the company posses enough financial resources leads to the fact that consequences of their commitments won’t have a huge impact on their balance sheets. Moreover, the company is not obliged to go abroad to gain new market knowledge and gain experience because today they can call on other sources for additional information and know-how. Universities, government databases and institutions or other companies from the branch can provide this kind of data. Regarding the limitations of the research, the fact that the findings are closely linked to a specific context is underlying.This research has been confined to a few countries in the European Union. This may not be sufficient to generalize our findings in this paper. Ho wever, this paper points out the direction and may act as an indicator how our company internationalized. Thus, we believe that our findings are useful to better understand the driving forces of the internationalization of Plantaze. 6 Conclusion and Future Research The path chosen by the Plantaze company follows to a certain degree the theory of internationalization that the Uppsala Model presents.No one knows for sure if the higher management of the company intentionally acted in this manner or if the match is just a random one. To better understand their internationalization process, in future studies, interviews with the persons responsible and who took the decisions must be conducted. Only then, only with that data, the study can truly show how the company reacted to the internationalization process and how they proceeded. Nevertheless, without having that data available to be 15 used, and only through analyzing ex-post the steps taken in the past, the Uppsala Model provides a p ossible framework for companies to follow.In addition to future research possibilities arising directly from the limitations, it should be recommended that future research may explore longitudinal research design for further contribution to international business in this context. 16 7 References Publications Birn, Robin J. 2001. The Handbook of International Market Research Techniques, London 2001 Hansson, Anders and Hedin, Kim. 2007. Motives for internationalization. Small companies in Swedish incubators and science parks, Uppsala Hofstede, Geert. 2001. Culture’s Consequences: Comparing Values, Behaviors, Institutions, and Organizations Across Nations.Thousand Oaks, CA: Sage. Johanson, Jan and Wiedersheim-Paul, Finn. 1975. The Internationalization of the Firm – Four Swedish Cases, in: The Journal of Management Studies, 1975, 305-322 Kent, Raymond A. 1993. Marketing Research in Action, New York Kogut, B. and H. Singh. 1988. The Effect of National Culture on the Choice of Entry Mode, in: Journal of International Business Studies, 19(3): 411–432. Masum, Mohibul Islam and Fernandez Alejandra. 2008. Internationalization-Process of SMEs: Strategies and Methods, Vasteras. Pett, Timothy L. 2008.Examining SME Internationalization Motives as an Extension of Competitive Strategy, in: Journal of Business and Entrepreneurship, 2008, 1-13. Internet CIA Factbook n. a. : Hofstede’s Cultural Dimensions. Understanding Workplace Values Around the World http://www. mindtools. com/pages/article/newLDR_66. htm, accessed October 15, 2012. 17 Plantaze www. plantaze. com , accessed October 15, 2012. WHO http://www. who. int/substance_abuse/publications/global_alcohol_report/msbgsruprofiles. pdf, accessed October 15, 2012. Worldbank http://data. worldbank. org/indicator/NY. GDP. PCAP. CD, accessed October 15, 2012. 18 8 Appendix 19

Krogers Grocery Store †Marketing Strategy

Krogers Grocery Store – Marketing Strategy Free Online Research Papers MKT 501 KROGER’S MARKETING STRATEGY INTRODUCTION The purpose of this report is to offer my suggestions on Kroger’s marketing strategy. In this report I will include comments on how the company should target cost-conscious consumers with products such as: discount/generic drugs, private label brands, and organic food line. I will conclude this report with a brief summary of the entire analysis, highlighting some of the more significant parts that the report contains. MARKETING STRATEGY â€Å"Kroger’s competitive strategy is that of a low cost operator that is able to sell at relatively low prices and still generate good financial return based on their cost structure. Supporting this marketing strategy of focusing on the customer.† They call this as their â€Å"Customer 1st† strategy. This marketing strategy has driven sales upward and has helped the company to offer lower prices without negatively affecting financial returns. The main key ingredient of low cost and low selling prices is the fact that Kroger offers the most extensive variety of private brand products offered by any of the traditional grocers. â€Å"In the most recent quarter private label represented almost 27% of the company’s grocery sales.† (Duff) This strategy has worked extremely well for Kroger. According, to Terry Schumacher, for the last several years identical stores tend to be in the mid-single digit range which are notably better than rival Safewa y and SUPERVALU. MY OPINION A good marketing strategy for any company to adopt, in an effort to be successful, is to understand who your customers are and what needs they would be looking to gratify. In other words you must determine who your target audiences are. Then you must create your strategy to match the strengths of your company to compliment the needs of your customer clientele. Identify the consequences, is this something that the company can accomplish without a big negative change. Take the time to research and develop a marketing plan that would boost profits for its company, as well as ensure you have the most competitive products and services in the market. The whole purpose for change in a company is to improve profitability. Some other good keys to remember when creating your marketing strategy to improve profit could be to remember your goal is to acquire more customers and persuade those customers to buy more products. These are all suggestions that I believe Kroger really took into consideration. They took a step back and looked at what their consumer wanted. Customers wanted a quality product at a reasonable price and were willing to switch brands and Kroger took advantage of that fact. Furthermore, Kroger offers a â€Å"Kroger plus Savings Card that allows members to receive special discounts on most products without having to clip coupons. In addition, Kroger is the fifth-largest pharmacy operator in the United States in number of locations, operating retail pharmacies in over 1,900 of our food stores. â€Å"During fiscal 2008, Kroger pharmacists filled over 121 million prescriptions at a retail value of approximately $6.5 billion, an increase of approximately 9% from the previous year.† (Kroger.com) Kroger also is offering a 30-day supply on hundreds of prescriptions for only $4, or get a 90-day supply for only $10. That means you can save on generic drugs used to treat a tremendo us range of medical conditions. â€Å"Health wellness and sustainability concerns are leading many of today’s customers to look for more organic choices on their grocers’ shelves, and Kroger is responding in a very big way to deliver â€Å"organics for everyone†. In August 2007, we expanded the organic product offering sold under our exclusive Private Selection ® brand. Our stores offer more than 60 Private Selection (PS) Organicâ„ ¢ items ranging from everyday staples like milk, ketchup, butter and eggs to new items like cereal, salads, and snacks. Every PS Organicâ„ ¢ product contains at least 95% organic ingredients and is USDA certified, assuring our customers that these products are grown and processed without preservatives, artificial colors or flavors. We continue to add new items to this proprietary line-up.† (Kroger.com) CONCLUSION The ideal to come up with a marketing strategy that targets specific customer needs is an outstanding idea. You want to sell products and services that customers can identify with. This ideal has become a benchmark for others to follow. Competitors are now finding themselves adapting to Kroger’s change. The key to maintaining profits into the future will be to optimize cost awareness and attract new customers and existing customers to their isles and improve the whole shopping experience. They’ve got to continue to focus on the customer. WORKS CITED 1. http://Kroger.com retrieved 16 Oct 2009 2. â€Å"Marketing Basics for the Small Business† by Laura Lake, Retrieved 12 April 2007 from http://marketing.about.com/cs/sbmarketing/l/aa060103a.htm 4. â€Å"The Capabilities of Market-Driven Organizations.† By George S. Day, Retrieved from Market Driven Strategy, New York: The Free Press.1994. Journal of Marketing, 58 (4): 37-52 on 10 Oct 2009 5. Dillon Says Kroger Strategy Delivers in Recession, Will Keep Paying By Mike Duff | Jun 7, 2009 http://industry.bnet.com/retail/10002611/dillon-says-kroger-strategy-delivers-in-recession-will-keep-paying/ 6. Terry Schumacher Major Grocery Chains: Competitive strategy Matters Retrieved 8 Oct 2009 from Http:// seekingalpha.com/article/112305-major-grocery-chains-competitive-strategy Research Papers on Kroger's Grocery Store - Marketing StrategyAnalysis of Ebay Expanding into AsiaMarketing of Lifeboy Soap A Unilever ProductRiordan Manufacturing Production PlanDefinition of Export QuotasOpen Architechture a white paperThe Project Managment Office SystemTwilight of the UAWNever Been Kicked Out of a Place This NiceIncorporating Risk and Uncertainty Factor in CapitalMoral and Ethical Issues in Hiring New Employees

Racism in football Essay Example | Topics and Well Written Essays - 2000 words

Racism in football - Essay Example Racism in football has hinderer fair play, mutual respect, fraternity and peace needed for sports activities. Racism in football has caused public incitement to violent acts, hatred, enmity, public insults, dissemination of racist ideas, and symbols. Racism has caused serious violation of human dignity. Racism in the football matches has always found justices at the altar of emotional expression. Racism has made dirty the standards of football game. Let us look at some of the symbols of racism in football. Racism in football has its roots from the society. Racism in the football has manifested itself through public insults and violence that involves physical confrontation. Another very notable level of racial discrimination in the football game is the failure to acknowledge certain football players and other participants in the game, however much high in the game's ladder they climb. For instance, Arthur Wharton, a top professional for English club Preston North End in 1886, though bearing the title of the first Black Football player in an organized football, died poor and no trace of his activities records until recently when an acknowledgement of his activities came in form of a bibliography (Vasili 1997, p. 15). This was a vivid manifestation of racism in football. Football racism rampantly been manifested among the fans during a football match. This comes in form of flags. These are colourful and harmless club flags, but bear a very strong racial discriminatory message. This problem is common among fans supporting Italian, England, German, Holland and Norway football clubs. Other fans through objects at players they consider unworthy playing while the footballer is in the field. Some throw bananas and chant animal noises at black players. This aims at insulting the players that they belong to the bush and they are not different from the monkeys in the bush. Racism builds on skin colour as a physical indictor of ethnic origin. For instance, cases of trafficking young African footballers by the European football clubs is part of this colour based football racism. Racism in the football marches exists at two levels; overt racism and covert or institutionalized racism. Overt racism manifests through unfair treatment directed to migrants and ethnic minority groups with a weak position in a large society. Overt racism manifests in form of abuse to players from a certain race and display of anti-Semitic banners or chants characterized with stereotypic messages related to that particular race. Covert racism manifests in form of choice of players, referees and administrators in most European football clubs. For instance, there are very few members of the minority groups participating at the administration level of football clubs in Australia. Racial prejudice in football has social and psychological perspectives as it manifests itself from the fans' point of view. Racial discrimination in football games has been associated with fans' quest to settle old feuds, personal arguments and land disputes (Rationis 2009). Football hooliganism is associated with television casting of football marches. Football hooliganism relates with 'reclaiming of the football games by the working class.' Proletarianisation of the football game has had a great impact on the violent behaviour of the youth in the

The Challenges OF Growth Essay Example | Topics and Well Written Essays - 250 words

The Challenges OF Growth - Essay Example Factually, success in growth results from simultaneously encircling the market entities (competitors and customers) and the company in formulating strategies, a process that leads to the 3-circle analysis. Remarkably, the three principles are interrelated and prudent planner can easily analyse the business environment features to create a long-term strong growth strategy. Thinking in manner that favours the three entities constitutes competitive advantage (8). Research on customer values and thinking to effectively creates customer trust and long-term relationship with the firm. Self evaluation is necessary as it ensures that the value produced to the clients coincides the value they require (9). Secondly firms must evaluate externalities. Negative externalities are not totally harmful as some (non-value and negative value), create some level of future demand that the firm can use a growth opportunity. This increases the use of its capability. Exploring unmet needs opens channels for growth. Notably, in addition to existing market gap, negative values might also create extra need not satisfied by current products (10). As matter of fact, meeting the unmet needs requires an approach no t yet explored by existing competitors hence can be used to gain competitive